The New Foundations of Today
The New Foundations of Today
How to Get a Truly Natural Look
Gone are the days of the one-size-fits-all pancake foundation. Today, BB creams, CC creams, tinted moisturizers and cushion foundations are redefining the landscape of makeup. Join us on a quick tour of what these new formulations can do for you, why they've got such weird names, and why beauty lovers are going nuts over them!
BB stands for 'beauty balm', which just means it's foundation with fancy extras like SPF, anti-aging, glowing particles and brightening ingredients. Coverage ranges from light to medium, so use it every day as an office staple or on lazy weekends when you want a my-skin-but-better look.
Reverses dullness. Botanical extracts and caffeine decongest the skin and eliminate redness.
Oil-free skin defence. Loaded with anti-oxidants, this formula keeps skin pampered and protected.
Feather-light coverage. Nurture skin while unveiling a translucent finish that glows from the inside.
Pure radiance. This all-mineral product delivers impressive coverage in a hypo-allergenic formula.
For sallow, red, dull or blotchy skin, CC creams are the answer. They contain light-reflecting pigments and new colour technologies even out undesired tones for a more uniform, translucent effect. Put it on alone for an enhanced complexion that looks 'lit-from-within', or layer it under BB cream for a more polished 'done' look.
Naturally luminous. Adapts to a huge range of skintones while adding a rosy glow.
Intelligent colour correction. Unifies skin tone for a natural, healthy complexion.
Soften imperfections. Cutting-edge technology blurs wrinkles and unevenness instantly.
High-performance long wear. For a flawless, matte finish that's effortlessly polished.
The newest addition to the foundation game just landed a couple of years ago, but it's already taking over the world. Originally invented in Korea, the compact cushion combines incredible portability with the coverage of a liquid foundation. Throw one in your purse for easy touch ups, because each comes with its own puff and mirror for foolproof application.
Sweat-proof and water-resistant. The high SPF here makes it perfect for a day at the beach.
Hides shine and pores. The water-light texture is a must for hot days, and it even comes with a refill.
Buildable coverage for a silky finish. In addition to hiding lines and flaws, it also offers lasting hydration.
Get fresh and dewy. Comes with an ingenious bi-material sponge for a customized finish.
For the longest time, tinted moisturizer has been relegated to third-class makeup status. Now it's experiencing a revival. For the lightest, can't-even-feel-it coverage, keep one of these on your vanity at all times. Perfect for those days when you just need to run a few errands, or when you want to look good without being 'overdone'.
The organic option. Wear alone for a sheer tint, or use as a smooth base for foundation on top.
Continuous hydration. Revives skin and adds moisture without adding weight.
Optically smooth. Feel instantly gorgeous with this glowing, natural finish.
Ultra-light tint. Combats free radicals with a complex of powerful botanicals.